Export season of Pakistani mango will start from May 20 and the target of 100,000 metric ton mango exports has been fixed for this year. Patron-in-Chief of All Pakistan Fruit & Vegetable , Exporters , Importers and Merchants Association (PFVA) Waheed Ahmed said that the total production of mango was around 1800,000 ton , however due to severe impact of climatic changes , 30 per cent reduction has been witnessed by the season leading to anticipated total production of 1200,000 ton.
Severe storms, unexpected heavy rains and hail storms have caused damage to the mango crops ten percent in Sindh province and thirty five percent in Punjab province, hence taking these unfavorable factors in to account the total production of mango stood around 1200,00 ton .
Waheed said that to achieve the export target, its imperative that besides favorable season , support and co-operation from shipping and airline companies , quarantine department , ANF, customs is imminent. Price hike of petroleum products have effected the cost of domestic transportation and logistics have also been revised upward , while devolution of Pak Rupee , the freight charges have also been raised by the Airlines & Shipping companies making it further difficult for the exporters to remain competitive in the International markets – Waheed added.
Patron-in-Chief PFVA said that previous year 75000 ton mango was exported while the country is anticipated to earn foreign exchange of US$ 80 million by exporting 100,000 ton mango during the current season.
He said China & USA , in particular would be focus of attention for an additional export volume during this year and special mango promotions campaigns would also be conducted in EU countries – Waheed revealed.
Waheed said that 70% of mango is exported by sea, 15% by land routes and 15% by air cargo. Due to the reduction in flight routes for Pakistan announced by the Emirates Airline , it would amplify the problems of mango exporters.
While expressing his concerns on climatic effects on agri and horticulture sectors, Waheed said that Thirty percent reduction in production of mango crops during the current season reinforces our concern about serious potential threat of weather condition.
However, no clear and well defined policy has so far developed to safeguard agriculture & horticulture sectors from this severe threat. Pakistan being an agriculture country, the export sector has substantial part in total national production in agriculture & horticulture sector but no policy for betterment & uplift of the agriculture has so far been formulated.
Waheed said that keeping these challenges in view, PFVA formulated policy for the rapid development of Horticulture sector termed as “ Horticulture Vision – 2030 (HV-2030) which proposes short , medium and long term solutions and the road map .
In light of recommendations proposed in the HV-2030, a national policy on the Horticulture can be developed which can encounter the serious challenges in the Agriculture and Horticulture sectors.