Thursday, November 14, 2019

Fatima Group implements Oracle Cloud to optimize sales operations


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Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at He can be reached at: [email protected]
Fatima Group, one of the largest fertilizer groups in Pakistan, has implemented Oracle Sales Cloud to optimize its sales operations. By delivering intelligent real-time reports on mobile devices, Oracle Sales Cloud will provide the Fatima Group sales team with actionable insights to help close more deals faster and improve customer experience.

The fertilizer industry in Pakistan is undergoing a transition phase, as farmers demand better services to improve the scale, scope and quality of the product. In order to adapt to the changing market dynamics, Fatima Group needed to automate previously manual sales processes to keep track of customer information, identify lost sales and review customer interactions. To address these challenges, enhance sales engagements, improve customer relationships and win more business, Fatima Group selected Oracle Sales Cloud.

“With new players in the market and production methods, fertilizer supply now outstrips demand.  In addition, our customers are increasingly sophisticated, meaning product quality and customer service are ever more important,” said Syed Ali Nasir, manager of Sales Planning at Fatima Group.  “This makes it even more essential that our sales team has all the information they need at their fingertips so they can match our products to customer needs and provide a better and more personalized service.”

With Oracle Sales Cloud, the Fatima Group sales team can quickly and easily access information on their sales pipeline, forecast and customer sales history. This has helped improve the sales team’s performance and enables them to focus on stronger sales leads. In addition, Oracle Sales Cloud provides Fatima Group’s sales team with real-time updates that improve sales operations from planning to execution by ensuring sales representatives always have the latest documentation for all customer and prospect interactions.

“To meet the changing market conditions and empower its sales team, Fatima Group needed to modernize and automate its sales processes,” said Syed Azam Abidi, head of Applications Business, Oracle Pakistan. “With Oracle Sales Cloud, the Fatima Group sales team can now collaborate anytime, anywhere and take advantage of real-time information to optimize sales operations and win more business.”

Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at He can be reached at: [email protected]

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