Thursday, October 22, 2020

PPL bags top award for corporate philanthropy 

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Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at wnobserver.com He can be reached at: [email protected]

Pakistan Petroleum Limited (PPL) was declared largest corporate giver on account of volume of donations for 2017 by Pakistan Centre for Philanthropy (PCP) based on their regular annual survey of corporate philanthropy trends in the country. This is the 14th consecutive year in which PPL has received the award in this category.

DMD (Coord.) Khalid Raza and GMCS Furqan Uddin Sheikh of PPL jointly received the award from eminent businessman and Pro Chancellor, Lahore University of Management Sciences, Syed Babar Ali during Pakistan Philanthropy Forum 2019 organized by PCP at Institute of Business Administration, Karachi Campus, on March 20. The event was attended by a large gathering of business leaders, development organizations and media.

As a responsible national company, PPL has remained committed to serving the nation and spurring development over the last six decades through its diverse and long-term Corporate Social Responsibility (CSR) programme. With a minimum spend of 1.5 percent of pre-tax profit, the company’s actual CSR spending exceeds that threshold. During 2017-2018, for instance, the company spent Rs. 1.171 billion on CSR initiatives, which works out to about 1.85 percent of pre-tax profit.

PPL’s CSR programme focuses on need-based interventions in education, healthcare, livelihood generation and infrastructure development for underserved communities residing around the company’s operational areas as well as in urban centres. To maximize long-term impact of its development initiatives, the company ensures conception and implementation through a participatory process, involving local stakeholders, followed by close monitoring and inspection to extract lessons learned for further improvement.

Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at wnobserver.com He can be reached at: [email protected]

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