Tuesday, October 20, 2020

Amazon is about to add advertising videos in the mobile app

Featured

GIP releases inaugural annual report at second plenary meeting

The Second Plenary Meeting of the Green Investment Principles for the Belt and Road (GIP) was held today in...

Pakistan re-elected as member UNHRC

Pakistan has been re-elected to the United Nations Human Rights Council (HRC) with an overwhelming majority securing 169 votes...

Indonesia to host Trade Expo Indonesia 2020 Virtually

The Government of Indonesia is once again hosting its biggest annual international business exhibition, the Trade Expo Indonesia (TEI)...
Izaan Zubair
Izaan Zubair
Izaan's expertise in technology urged him to write on emerging inventions, Hardware, Cyber-Security, Mobiles and so on. He is currently studying Machine learning, and aims to master it. He can be reached at: [email protected]

It’s no wonder the US e-commerce giant plans to introduce advertisements in its mobile apps, just as Facebook and Google are already doing.

According to Bloomberg,  Amazon plans to start selling video ads on its shopping app after months of beta testing.

Initially introduced in the iOS app, these video ads will appear in the search results in the app and offer advertisers a more valuable way to monetize them.

It also appears that Amazon will ask those interested to advertise their products on its mobile app a budget of at least $ 35,000 to run the 5-cent commercials for each display for a period of 60 days.

For users, however, it could prove to be a massive upheaval (and indeed turn-off) if it’s not carefully and “sympathetically” implemented. Indeed, Amazon has been reticent to add video advertising in the past, as it was felt that there was a danger of it detracting from the shopping experience.

With this in mind, a slow start-up of the operation is expected to see if it disturbs the customers’ shopping experience. Video ads will begin appearing on Amazon’s iOS app soon and on Android devices later this year.

Izaan Zubair
Izaan Zubair
Izaan's expertise in technology urged him to write on emerging inventions, Hardware, Cyber-Security, Mobiles and so on. He is currently studying Machine learning, and aims to master it. He can be reached at: [email protected]

Latest News

GIP releases inaugural annual report at second plenary meeting

The Second Plenary Meeting of the Green Investment Principles for the Belt and Road (GIP) was held today in...

Pakistan re-elected as member UNHRC

Pakistan has been re-elected to the United Nations Human Rights Council (HRC) with an overwhelming majority securing 169 votes in the 193-member UN General...

Indonesia to host Trade Expo Indonesia 2020 Virtually

The Government of Indonesia is once again hosting its biggest annual international business exhibition, the Trade Expo Indonesia (TEI) on 10 – 16 November...

The World Health Organization warns countries not to be complacent in measures to prevent Corona

The Executive Director of the World Health Organization's emergency program, Dr.Mike Ryan, has warned all countries of the world against negligence in following the...

South Korea records 102 new cases of coronavirus

South Korea's Quarantine Command Center said today, Tuesday, that the total number of people infected with Covid-19 rose to 24,805, an increase of 102...

Related News