Wednesday, November 30, 2022

Amazon is about to add advertising videos in the mobile app


Izaan Zubair
Technology writer @ WNObserver

It’s no wonder the US e-commerce giant plans to introduce advertisements in its mobile apps, just as Facebook and Google are already doing.

According to Bloomberg,  Amazon plans to start selling video ads on its shopping app after months of beta testing.

Initially introduced in the iOS app, these video ads will appear in the search results in the app and offer advertisers a more valuable way to monetize them.

It also appears that Amazon will ask those interested to advertise their products on its mobile app a budget of at least $ 35,000 to run the 5-cent commercials for each display for a period of 60 days.

For users, however, it could prove to be a massive upheaval (and indeed turn-off) if it’s not carefully and “sympathetically” implemented. Indeed, Amazon has been reticent to add video advertising in the past, as it was felt that there was a danger of it detracting from the shopping experience.

With this in mind, a slow start-up of the operation is expected to see if it disturbs the customers’ shopping experience. Video ads will begin appearing on Amazon’s iOS app soon and on Android devices later this year.

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