Facebook has a patent that gives it the right to examine users’ personal images for use as advertisements for certain products and trademarks.
According to the Daily Mail website, a patent on this concept, called the “Discovery of the computer vision of advertising stories”, was granted in the United States this week. If implemented, it will serve as a useful tool for brands looking for new ways to interact with users. Facebook.
According to the patent description, by identifying certain products in user images, Facebook can theoretically communicate with a trademark to take advantage of those images in a type of online advertising.
One of the uses identified by the company in its patent is to identify the tool for Facebook users, who put their own pictures of vodka drinkers from a particular brand. Once the image has been identified, the image can then be sent to the brand and review what the description calls “Story Backed by ” sponsored story.
In other words, Facebook will be able to enhance its advertising participation, using personal images of certain brands.