Thursday, October 29, 2020

Apple News service does not bring as much money to publishers as promised

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Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at wnobserver.com He can be reached at: [email protected]

A Business Insider report this week found that Apple News Plus does not generate as much revenue for news publishers as Apple had promised.

According to the mspoweruser, the company has not been able to live up to promises it made to previously registered publishing companies. Apple is working with companies to reduce user friction and better distinguish between free and paid content.

The report pointed out that some will look for a way to make the content of their magazine more suitable for the application rather than the existing PDF design, and some still do not think that Apple puts its full weight in Apple News +, although Apple service may be better in the future, but all you can read is that news services do not bode well for publishers who are often at the mercy of the platform owner and rarely build relationships with their readers.

In March last year, Apple bought texture, which has the “Netflix of Magazines” application, which allows users to read from a library of 200 magazines a month for $ 9.99, for which Apple then offers the subscription service for $ 9.99 monthly.

The service has feature that is a recommendation engine. Unlike the recommendation algorithms you find on other broadcast services such as Netflix, the feature runs on the same device instead of remotely running on Apple servers, preventing both the company and advertisers from following your reading habits.

Apple News Plus is part of a range of services unveiled by the company as it tries to move its business so that it is less dependent on devices such as the iPhone or iPad.

For example, the company still accounts for two-thirds of revenue from the iPhone alone, although it faces an increasingly mature and competitive market for smartphones.

Read also: Apple music service now reaches 60 million subscribers

Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at wnobserver.com He can be reached at: [email protected]
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