Three bottles of Heinz tomato sauce limited edition based on a tattoo of British singer and songwriter Ed Sheeran, a hardcore fan of the season, were sold at an auction in the capital yesterday with one of them being auctioned for 1,500 pounds.
Only 150 of the ‘Ed Sheeran X Heinz Tomato Ketchup, the Tattoo Edition’ special edition bottles showcasing the Heinz Sheeran tattoo patterns are available worldwide.
The first three bottles each sold for 1,050 pounds, 1,100 pounds and 1,500 pounds.
Kraft Heinz’s director of corporate affairs Nigel Dickie said the 150 bottles were to mark Heinz’s 150th anniversary.
“What’s special about it is that the bottle of tomato sauce has a Sheeran tattoo on its label,” he said.
He said he thought not many would open the bottle but that it contained tomato sauce that could be enjoyed.
He said the 104 bottles of the sauce will be a prize in the global free draw, according to a statement linked via Sheeran’s Instagram account, and the rest will go to Sheeran and Heinz fans and museums.
All the proceeds raised from the sale of the special bottle will be donated to East Anglia’s Children’s Hospices, Sheeran’s proposed charity body and Rise Against Hunger, supported by Heinz.
The 28-year-old, who sells over 150 million records worldwide, is a huge fan of the tomato sauce and even has a ‘Heinz Tomato Ketchup’ label on his arm.