Facebook Inc decides to ban graphic images of self-harming from its network as the company renewed its policy on suicide content.
It follows a growing criticism of how social media companies control violent and potentially harmful content.
The social network also said that, content related to self-harm will now be more difficult to find on Instagram and will make sure it doesn’t look as suggested in the Explore section of the photo-sharing app.
A Facebook statement made on World Suicide Prevention Day followed by a Twitter statement that content related to self-harm will no longer be reported as an insult in an attempt to reduce the stigma surrounding suicide.
About eight million people commit suicide every year, or one every 40 seconds, according to reports by the World Health Organization.
Facebook has a team of moderators who investigate content such as violent acts that are broadcast live instead of suicide.
Governments around the world are grappling with ways to better control social media content, often blamed for promoting abuse, online pornography and influencing or manipulating voters.
Last month, Amazon.com Inc told Reuters it was planning to promote a help line to a customer who asked on its website about suicide, after a search suggested users were looking for a hanger and other harmful products.
Alphabet Inc’s Google, Facebook and Twitter have released a number of help lines in response to user queries involving the word ‘suicide’.