Saturday, May 8, 2021

Facebook imposes tougher rules on EU advertising

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Zubair Yaqoob
Zubair Yaqoob
The author has diversified experience in investigative journalism. He is Chief content editor at wnobserver.com
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In an effort to prevent foreign interference again, Facebook announced tougher rules on EU advertising ahead of the European parliamentary elections, according to the US site engadget.

Like previous election rules in the United States and some countries in the world, Facebook will ask anyone who wants to buy political ads in the region to confirm their identity.

Facebook will require users to submit identity documents, conduct technical checks to verify their location, and to prevent bad people from deceiving the company. In addition, all EU political ads will be labeled “paid” so that voters can clearly see Bought the ad and what their contact details are.

NBFI

So if you see political ads that do not contain this disclosure, it may be because they started to appear before Facebook imposed new rules.

The requirements are not retroactive, and the previous campaigns will remain unaffected. Facebook will block any political ads from unverified sources from mid-April and encourage politicians and parties to start the registration process.

All political ads to be published in the EU will appear on the expanded ad library on Facebook (previously called the United States Archive), which now includes all kinds of active ads.

You’ll also find all this information in the new “Page Transparency” section of the pages. In addition to expanding the library, Facebook will start updating it with new political ads daily rather than starting weekly in mid-May.

The social network also plans to introduce transparency tools for political declarations around the world by the end of June.

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