Monday, December 5, 2022

Google removed 2.3 billion ads and pages on violating publisher policies in 2018


Izaan Zubair
Technology writer @ WNObserver

Google has unveiled that nearly 2.3 billion ads were removed in 2018 as part of its efforts to stop fraud, misuse, malware and other problems that could distort the online advertising industry on which the company relies.

According to Cnet, Scott Spencer, Google’s sustainable advertising manager, said the company had also banned those ads, specifically blocking nearly one million advertisers, 734,000 publishers and application developers, double the figure last year.

Google has also launched 31 ad blocking policies in 2018, which has affected many abusive ads related to “technical support, ticket suppliers, coded currencies and local services such as bail bonds and addiction treatment facilities.”

Google used a group of human reviewers and AI to identify bad advertising sources.

“When we take action at the account level, it helps to address the root cause of bad advertising and protect our users better,” Spencer said. “The ads were completely removed from about 1.5 million applications and nearly 28 million pages that violated our publisher policies.”

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