Apple device in weakening China business probably under increasing pressure. Several major electronics retailers in the People’s Republic of China lowered their prices for the new iPhone models later this week. There were discounts of up to $ 118 for the new 64-gigabyte version of the iPhone XR. Also, the models iPhone 8, iPhone XS and the XS Max are to be affected by the price reductions.
Over the weekend there will be offers, it said in stores on Saturday. Such price cuts are uncommon outside of major sales days such as the now-popular “Black Friday” or the Chinese “Singles’ Day”. They are therefore further evidence that the iPhone demand slowdown in China continues at the beginning of the year. Apple initially did not comment. The prices in the Apple online shop remained unchanged.
Behind the price reductions, industry expert Mo Jia could put several options. Apple may have lowered retailers’ purchase prices to test out the market for cheaper iPhones, he suggests. “Or Apple may be under pressure to vacate its iPhone warehouses.” Apple has fallen behind domestic rivals like Huawei in China, offering cheaper cell phones.